How we rank
Version 2026-10-16
In short: offers are sorted by price, and advertising is shown separately and clearly labelled.
Offers on the product page
The list of all offers is sorted by product price, lowest first. Delivery cost is not used for sorting: it is shown for information only.
When prices are equal, in-stock offers come first, then those with the most recently checked price.
The list contains all offers, including those from shops that pay for advertising.
Advertising (“Ad”)
Above the list there may be a block of up to 3 paid offers labelled “Ad”. Shops compete for these places in an auction and pay no more than needed to outbid the next participant.
Only new, in-stock products priced close to the lowest price can take part.
Bids do not affect the list of all offers, search results, categories or rankings.
Search and categories
Search results are ranked by relevance, popularity, availability, number of offers and completeness of product data. You can also sort by price.
We cannot “boost” shops in search: no fees affect the order.
Reviews
Ratings are calculated only from reviews written on our website. How we verify reviews
Change log
- 2026-10-16: first version.